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Daikin Launches First Brand Ambassador
June 14, 2019 / Daikin Head Office – Exxa Tower Bridgetowne, Quezon City
Success attributed to people investment
It’s never the arrow but the archer.
Daikin Airconditioning Philippines Inc., a company effectively selling airconditioning products for the last 10 years, knows it is not enough it has the products that work especially for a country where the heat is usually on. Good sales depend more importantly on how the deal-makers truly do their job.
It is from this mindset that the Daikin brand launched last June 14 its first brand ambassador in popular actor and fan-favorite Aga Muhlach, a Daikin user himself and described as one who “can bring the human element of connectedness to our product.” The company believes he embodies the brand values of versatility, superior performance and high efficiency.
Daikin Airconditioning Philippines President Lee Wai Kok, speaking to Sunday Business Times, said, “Our product is already there. All we need is for somebody to push it.”
Lee boasted that since starting out, the brand has grown each year, summing up “4 billion” last year. It has pointed out that the brand has had “a healthy share of the economic boom” resulting from the continuing expansion of the Philippine airconditioning market caused by the increasing number of middle class families and consumer spending positively termed invigorating.
“We attribute our success to the authorized dealers. We sell good through the dealer network,” he pointed out.
The recent media launch was held at the stylishly modern Daikin head office in Exxa Tower in Bridgetowne, Quezon City. The latest addition to the brand’s line-up of powerhouse products for split-type air conditioners, called D-Smart King Inverter (FTKM), was also highlighted the same day.
The FTKM, available in a wide range of power capacity systems, is noted for its unique, attractive, and high performing features. Let the dealers do the rest of the talking.
The vibrantly vocal company head further commented, “Daikin is always people-centered. We put a lot of investment on people, both our people in the office and the dealers. We invest on their trainings, on how to sell and install the products. All the necessary investment we put into them as we treat each one as family.”
Daikin is exactly celebrating its 10th anniversary this June. In spite of its tremendous success, it believes there are still “lots of opportunities to further expand the market” and some sales channels that remained untapped. Thus, it finds the arrival of a Bagets legend as being the right time. Aga, a multi-awarded actor and matinee idol for the longest time, is a proud owner of Daikin air conditioners, and he and his family’s first-hand experience as Daikin user should help sent across the proper message to the public.
In a press conference earlier this year, the company expressed its vision to help improve air quality as it urges the public to dig deeper off the basic concept of heating and cooling. It vowed to promote maintaining the livability of the surrounding and as part of its initiative, it developed products “capable of inducing fresh air” and released a full range of air purifiers.
Lee added, “In Daikin, we are not just looking at sales. We developed products that are environment-friendly and energy-saving.”
During that same event held in Resorts World Manila, Daikin also shared its provision for the residential market that buy or rent small spaces. That is, through the Super Multi-S, a single condensing unit allowing connection of up to three indoor units, and built with compact design and low power output.
There you go; let the highly-invested Daikin people directly seal the deal.
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